Enterprise SEO Site Structure: 14 Essential Optimizations
Learn 14 essential considerations for mapping out an SEO-friendly enterprise-level site structure and implementing an SEO governance plan.
Why is site structure important for search engines? | Site structure
This video about site structure is part of the online Yoast SEO Site structure training. Learn more about how to optimize your site structure to rank better in the search results – https://yoa.st/43y. This course includes reading materials and quizzes.
► About this video
In this video, we focus on the importance of site structure for search engines. More precisely, we zoom into how internal linking helps your pages get indexed and ranked. By linking your content in a structured way, you help search engines find it, index it, and present it in their search results. In short, with excellent internal linking, you increase your chances to rank better!
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#YoastSEOacademy #SiteStructure #SEO #IncreaseRankings #YoastSEO
► Items discussed in this video
0:00 – Introduction
0:33 – Indexing
1:43 – Helping search engines understand your content
3:11 – The context of the links
3:42 – Key takeaways
► What should you watch next?
Do you want to know more about why site structure is important for your visitors? Check out this video: https://youtu.be/lyTkrl39wDA
Or watch one of these videos:
‣ How to create a great site structure for SEO: https://youtu.be/Pi9X9cdD0-0
‣ How to organize your WordPress site: https://youtu.be/_t8D2VolJDI
‣ How to use the Yoast internal linking tool: https://youtu.be/HLRIz9s4XvM
► About the Site structure training
With the Yoast SEO academy Site structure training, you’ll learn to structure your website in a way that will benefit both your visitors and search engines. Organizing your website comes with plenty of benefits:
‣ It can help you rank for your most important keywords
‣ You can improve the traffic to your crucial pages
‣ With internal links, you can help your visitors explore your website, and stay on it longer
After this training, you’ll know how to categorize and tag your content; your internal links will keep visitors on your site longer; you’ll be able to improve traffic to your most important product or blog pages, and more!
The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast: https://yoast.com/
► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy: https://yoast.com/academy/
Free online courses by Yoast SEO academy
Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer free courses as well.
‣ SEO for beginners: https://yoa.st/seo-for-beginners
‣ WordPress for beginners: https://yoa.st/wordpress-for-beginners
‣ Yoast SEO for WordPress: https://yoa.st/yoast-seo-for-wordpress
‣ WordPress block editor: https://yoa.st/wordpress-block-editor
‣ Structured data for beginners: https://yoa.st/structured-data-for-beginners
Want access to all Yoast SEO academy courses?
If you buy a Premium training subscription, you’ll get access to all Yoast SEO academy courses as well as the Yoast SEO Premium plugin. Our plugin helps you with your SEO and Yoast SEO academy helps you optimize your efforts by offering different SEO training courses. You’ll learn about keyword research, SEO copywriting, site structure, technical SEO, and much more!
Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
‣ Get Yoast SEO Premium: https://yoast.com/academy/
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Bobby Kircher: Optimal Site Structure for SEO
Did you know that website structure is good for your visitors and for SEO? We’ll discuss why having a good site structure helps visitors find your content and inform search engines what your content is about. We’ll discuss the how to configure WordPress for optimal site structure, what plugins to use, and the difference between categories and tags.
Attendees will learn about the two different types of site structure, what search engines look for, and most importantly why good site structure is good for usability. We’ll dig into designing permalink structure, slugs, and breakdown taxonomies and when to use them appropriately. This session will help both developers and users understand how to best structure their websites for both visitors and search engines.
WPTV link: https://wordpress.tv/2019/06/26/bobby-kircher-optimal-site-structure-for-seo/
How to Optimize Your Website in Less Than 30 Minutes
There’s over 200 factors in Google’s algorithm. So how do you ensure that your website is compliant and you’re doing all the right things, so that way you can rank higher on Google. Today I’m going to break down a simple way to optimize your website in less than 30 minutes.
RESOURCES & LINKS:
The first thing I want you to do is go to neilpatel.com/seo-analyzer. You can see the URL here on the screen. And then I want you to put in the website URL of your own website and then just click the analyze website button. It’s going to load you up into the Ubersuggest app. And you’ll see a report that looks something like this.
And once your report’s done, you’ll see something that just gives you your overall on-page SEO score, your monthly traffic, your organic keywords, your backlinks, how many pages were crawled, you know, your health check, your critical errors, warnings, recommendations.
Now, what I want you to do is when you’re looking at your site, you’re going to see critical errors, warnings, and recommendations. That list at the bottom of the top SEO issues, is just broken down per section but it’s the same thing as the critical warnings and recommendations, and you want to start with the critical errors.
Now how do I fix it? And then it breaks on how you fix it as well. And it does this for literally everything. Duplicate meta descriptions. What is this? How do I fix it? A meta description or small blurbs you see in search results under page titles.
So let’s go into five pages with duplicate meta description, right? It’ll show you, all right, there’s three pages that use the same URL here or the same meta description there. There’s two pages that use this meta description and I can go back to SEO issues and I can continually see a list and I want to focus on the critical error.
So make sure you have critical errors selected. That’s the first one you want to do, and you typically, I know I clicked on the meta description but you typically want to start at the top, fix all those errors, then fix the meta-description errors or whatever’s next, and adjust them in importance to your website.
So you may not see low word count at the top because for your website there could be other issues that are more important and those would be at the top. And it adjust the order per site, and again, you want to go from top down.
And once you go through the critical errors, then you would want to do the same for warnings and go through them. Then you want to go through the same for recommendations if there are any. And then, then you have most of your errors fixed. In addition to that, you’ll want to work on improving your site speed.
You can click or hover over the question mark, it’ll tell you what’s issue. Latency was an issue here.
Some of this stuff is hosting related. So you can check out host like DreamHost that can help with that issue. Same with, you know, latency for desktop, similar issue not as bad, but similar issue.
And once you fix all these issues, then what I want you to do is go back to Ubersuggest, type in your URL, make sure you’re on the SEO analyze report that is here in the sidebar, and then just click recrawl. It could take anywhere, you know, 10 minutes on average as it says here to crawl your page. So scrolling my site from scratch. Keep in mind I have a really massive site with probably close to 10,000 pages. So it takes time.
And once you go through this, make those changes, click that refresh button or recrawl button. It’ll take time. As I mentioned, it can be anywhere from a minute or two all the way up to 10 plus minutes if you have a massive site like me, and then it’ll tell you, “Did you improve your score? Did things get better? What new errors have they found? What are fine? Right? What did you actually fix?” And I mentioned what new errors are found, and the reason being is sometimes when you fix stuff you could also cause errors as well.
So you just want to go through and double check it, and then once you do this, you’ll see a completed report that breaks down everything that breaks down all your errors and issues and your score. And then from there, you’re pretty much good to go.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
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#SEO #NeilPatel #Ubersuggest
Citation Building for Local SEO: The Unconventional Approach You Haven’t Heard Before! (REVEALED)
Link to my citation building service: https://legiit.com/Yashsingh11/high-quality-local-citations-including-your-competitor-citations
My citation service is on high discount at this moment, so if you’re thinking to get it, it’s the best time.
In this video, I’ll be sharing a groundbreaking citation building method for local SEO that will completely change the game. Say goodbye to traditional approaches and hello to a revolutionary strategy that will give your local business a competitive edge in the search results.
In the video content, I’ll be providing an in-depth overview of the non-conservative citation building method that I’ve discovered, backed by years of experience and research in the field of SEO. I’ll be sharing step-by-step instructions on how to implement this method effectively, along with real-life examples and case studies to showcase its effectiveness.
But that’s not all! As a local SEO expert, I also offer a citation building service that takes care of all the legwork for you. With my service, you can save time and effort while ensuring your business gets the maximum visibility it deserves in local search results. You can find the link to my citation building service below.
If you find this video informative and valuable, please give it a thumbs up, subscribe to my channel for more cutting-edge SEO strategies, and share it with others who can benefit from this game-changing citation building method. Additionally, I’ve added relevant tags and keywords to improve the video’s visibility in search results. Don’t forget to check out the hashtags below for more SEO-related content.
Thank you for watching and joining me on this exciting journey to transform your local SEO game with innovative citation building techniques!