Avoid these common mistakes when you’re researching which keywords you want to optimize your website and content marketing.

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Learn how to pick your AdWords keywords to get the right people to your site, and turn those clicks into customers. Learn more https://support.google.com/adwords/answer/1704371

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Find the right keywords for your blog content and your web copy with these simple tips for choosing the right keywords for SEO — don’t forget to get your free website review @ https://exposureninja.com/ryt/review/

————————————————–

Keywords, or search queries (the phrases people search for), are one of the key aspects of Search Engine Optimisation (SEO). To rank for keywords which are important for your business you will need to choose the right keywords for your content and optimise your content for them.

In this video we cover:

– Understanding your buyer’s intent
– How to plan your typical buyer’s journey
– How to analyse your competition
– How to choose the best content format for each keyword
– How to map your keywords to your important pages

00:00 What Are Keywords?
00:56 What We’re Going To Cover
01:17 What Are The Types of Keyword?
02:28 Are Keywords Still Important?
05:01 Common Keyword Misconceptions
06:45 What Are The Types of Keywords You Should Target?
08:46 The Keyword Research Process
09:47 Step 1 – Brainstorming
15:56 Step 2 – Expand Your List with Tools
18:46 Step 3 – Crunch The Numbers

For more detail on how to choose the right keywords, check our quick guide:
https://exposureninja.com/training/guides/choose-right-keywords/

�� RESOURCES MENTIONED ��

Keyword Research Spreadsheet: https://bit.ly/keywurdz
Free SEMrush Trial: http://thankyouninjas.com

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�� Request a Marketing Review

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Struggling to increase your leads and sales?

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Request a review of your website and we’ll send you a video outlining how we’ll increase your traffic, leads, and sales.

https://exposureninja.com/ryt/review/

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�� Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

#ExposureNinja #SEO #OrganicTraffic
https://www.youtube.com/watch?v=_2eAXgvFOkg

Are you an SEO beginner?

No worries!

In this video, I’m going to walk you through the core pillars of every successful SEO campaign.

But the first question is:

What is SEO?

It’s an acronym for “Search Engine Optimization.”

And it’s the process of ranking web pages on the first page of Google’s organic search results.

This process of SEO has four core pillars of success:

1. KEYWORDS

Keywords are the foundation of every successful SEO campaign. In fact, understanding how to pick the right keywords will make or break your campaign.

I’ll show you how to pick the right keywords for your business and your unique situation in the video.

Once you’ve found keywords, you need to optimize your site’s technical performance.

In-depth keyword research training ➡️ https://youtu.be/cAUeS0to3PQ

2. TECHNICAL

Please don’t fear the word “technical” because it’s pretty easy once you understand what to look for. The goal of optimizing technical performance is twofold:

First, we want Google to be able to crawl and index our pages in an efficient manner.

Second, we want our site to have a tremendous User Experience (UX).

I’ll show you what to look for and how to optimize both elements in the video.

Once you’ve found keywords and optimized for UX, it’s time for the most important part:

3. CONTENT

Think of content as the lead domino for SEO success. You should invest most of your time in optimizing and creating new SEO-driven content.

Here’s the key:

You should always optimize BEFORE you create.

I’ll explain why in the video.

And last, but not least:

4. BACKLINKS

You can nail all previous pillars like a pro, but without backlinks, you’ll struggle. What are backlinks? They are links from other websites and Google considers them as “votes.”

In theory, the more high-quality votes your page has, the more Google will trust it.

What does a high-quality backlink look like? Watch the video to find out 🙂

NEXT STEPS…

1️⃣ Watch the entire video because I’m going to prove that 99.9% of people do this one SEO action completely backward.

2️⃣ Drop a comment below with “Let’s Do This!” to show me you’re excited

3️⃣ Like the video if you’re getting any value.

4️⃣ Subscribe because you’ll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1

Want to skip around? Here you go:

0:00 Intro
0:52 What is SEO?
2:07 4 Core Pillars of SEO
2:17 Keyword Research (like a Pro)
7:48 Technical SEO 101
11:53 How to Optimize & Create SEO Content
14:36 The Art & Science of Backlinks

***************************************

More awesome free SEO training:

Keyword Research Tutorial: 3-Step Process (for Beginners & Pros) ► https://youtu.be/cAUeS0to3PQ

SEO Audit Tutorial – Perfect for Beginners! ► https://youtu.be/SIR4Kn62bLQ

6-Step SEO Strategy (That Works in 2022) ► https://youtu.be/N0bbTH9G4OU

Become an On-Page SEO Genius ► https://youtu.be/NS0v8JbRjho

How to Create SEO Content (That Actually Ranks!) ► https://youtu.be/gW7w1b2Ds0w

Ultimate Backlinks Guide (+ 3 Awesome Link Building Techniques) ► https://youtu.be/gcEE-hG466c

***************************************

The opinions of the speaker are his own and might not match the opinions of Semrush.
➖

Semrush ► https://bit.ly/3DKa0VF
Subscribe ► https://www.youtube.com/c/semrush?sub_confirmation=1
Nathan’s Channel ► https://www.youtube.com/c/GotchSEO/

➖

#SEO #SearchEngineOptimization #SEOTutorial