This week we build on effective 2021 planning with a deeper dive into content auditing.
And to help you out Custom Content Solutions is offering a 10% discount on website audits if you book before the end of the year. https://customcontentllc.com/services/web-copywriting/website-content-audit/?utm_campaign=2021-new-business &utm_medium=description-link &utm_source=youtube

Learn how to use the Content Audit tool to review your content and measure its effectiveness.
Watch the full course for free: https://bit.ly/2XwLrrr

0:54 Content Audit Tool
2:00 Why you should connect your GA & GSC accounts
2:59 Content Sets tab
3:54 Start Analyzing button leads you to workflow section
4:13 Add a specific task
5:01 Summary

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You might find it useful:
Apply your newly acquired knowledge by practicing with SEMrush and build up your real-world skills.
Go to Content Audit:
➠ https://bit.ly/3d6LmkX

Learn how to begin and build competitive analysis and research in our free course:
➠ https://bit.ly/3eoocH6
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However, instead of relentlessly creating new pieces of content, it often makes more sense to refer to existing materials. In most cases, these existing materials just need to be revamped to become an integral part of your content strategy again.

Content Audit Functionality: Analyze Your Content Quality
That’s where the Content Audit tool comes into action. It enables you to review the content placed on your website, blog, etc., measuring its effectiveness.

By using this tool, you’ll be able to define how well your piece of content engages readers and interacts with other sites and search engines. With the set of the tool’s internal metrics and the possibility to import metrics from your Google Analytics and Google Search Console accounts, you’ll have a clear picture of which of your pages should be updated and optimized first.

Getting Started with Content Audit
Let’s take a closer look at the tool. Once you launch it in the ‘Projects’ section, you’ll be asked to start a content audit. To do so, you’ll need to choose the desired sections of your website, which, most commonly, would be a blog, based on your sitemap file.

Depending on the number of pages being tracked, it will take some time for Content Audit to gather the data and generate a report.

Getting Data on User Engagement and Traffic with Google Tools Integration
To unleash the tool’s full functionality and be able to see your content performance from different standpoints, connecting your Google Account is a must.

Google Analytics integration will enable you to see and sort pages by sessions, average session duration and bounce rate. After connecting Google Search Console, you’ll be able to see which queries each page is getting traffic from.

By knowing the search queries for a specific article or post, you’ll be able to gain insights into how your target audience finds the post and what other keyword can be relevant for you to target.

All of these metrics put together, indicate one simple but important thing: whether your audience likes your content or not.

Content Sets View: An Even More Convenient Way to Analyze Your Content
Now, let’s go to the ‘Content Sets’ tab, which will become unlocked once you connect your Google Analytics account. There you will see groups:

The ‘Rewrite or remove’ group shows pages older than 24 months and viewed less than 15 times in the last 30 days.
The ‘Need to update’ group consists of pages published more than 6 months ago and viewed less than 15 times in the last 30 days.
The ‘Quick review’ group stores pages published less than 6 months ago and viewed more than 150 times in the last 30 days.
And, finally, the ‘Poor content’ group shows pages less than 200 words long.
To help you streamline your work with underperforming pages, the tool offers statuses and tasks that can be assigned to each URL. Just click the ‘Start Analyzing’ button in any category, and you’ll jump to the ‘Workflow’ section with a preview of one of your pages.

Hover over an image, a title, a text paragraph, or other page element that needs to be changed or updated and add a specific task for it, like ‘rewrite’, ‘delete’, or set your own task. You can then add the created task to Trello or your Google Calendar.

After you’re done with this piece of content, continue analyzing your other pages one by one by clicking the ‘Next URL’ button.

You can divide the pages you are working on by ‘Analyzed’/’Not Analyzed’/’In Progress’. You’ll see the changes in your pages metrics’ values as soon as you alter their statuses. That’s because Content Audit automatically saves these metrics to let you track your content improvement progress step by step.

#ContentMarketing #ContentAudit #SEMrushContentAudit #SEMrush #HowToAuditYourContent #SEMrushAcademy

http://uxmastery.com/how-to-conduct-a-content-audit The latest video in our techniques bank series, Donna Spencer breaks down how to audit the content of a large website, step by step. Illustrations by Robin Cave; music by http://podingtonbear.com

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SEO audits are the single best way to identify what’s holding your performance back.

In this video, I’ll show you to do a:

01:09 Keyword audit
08:39 Technical audit
17:18 Content audit
21:08 On-page SEO audit
22:43 Backlink audit

The goal of this process is to find every possible SEO opportunity that exists on any website.

And here’s the cool part:

I’ll be using a real-life example (from a personal injury lawyer) to demonstrate.

So get your favorite note-taking device and get ready to learn one of the most important parts of an SEO campaign.

NEXT STEPS…

1️⃣ Watch the video until the end because each part of the SEO audit process builds upon itself.

2️⃣ Drop a comment below with “Let’s Do This!” to show me you’re excited

3️⃣ Like the video if you’re getting any value.

4️⃣ Subscribe because you’ll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1

5️⃣ Watch the entire free SEO training series: https://youtube.com/playlist?list=PLV7hU9BBDbaQ-j5ZeICBG7dUtOn48Zoaq

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More awesome free SEO training:

SEO for Beginners: Rank #1 In Google ► https://youtu.be/mvLI96mxx0o

Keyword Research Tutorial: 3-Step Process (for Beginners & Pros) ► https://youtu.be/cAUeS0to3PQ

The Proven 6-Step SEO Strategy ► https://youtu.be/N0bbTH9G4OU

Become an On-Page SEO Genius ► https://youtu.be/NS0v8JbRjho

How to Create SEO Content (That Actually Ranks!) ► https://youtu.be/gW7w1b2Ds0w

Ultimate Backlinks Guide (+ 3 Awesome Link Building Techniques) ► https://youtu.be/gcEE-hG466c

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The opinions of the speaker are his own and might not match the opinions of Semrush.

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Semrush ► https://bit.ly/3DKa0VF
Subscribe ► https://www.youtube.com/c/semrush?sub_confirmation=1
Nathan’s Channel ► https://www.youtube.com/c/GotchSEO/

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#seoaudit #SEO